Watches
Time is for people in a hurry. One wears a watch so that others know time is merely an accessory.
5 brands
The luxury catalogue without a price list
Everything you needn’t deserve
The world’s most expensive brands in one place. Watches, cars, fashion, yachts and jets. We point the way; you buy directly from the maker. As befits a person of your standing.
“If you have to ask, you can’t afford it.”
Categories
Choose how to impress today
Cars
The Tube is for getting to work. For being admired, one uses something with twelve cylinders.
6 brands
Fashion
Clothes are meant to keep you warm. Ours keep your ego warm. A handbag without a waiting list is just a bag.
6 brands
Jewellery
A diamond is forever. So is a payment plan. But one doesn’t do payment plans: one pays in full and never glances at the balance.
5 brands
Yachts
The sea belongs to everyone. A berth in Monaco does not. Anything under 30 metres is, frankly, a dinghy.
5 brands
Private jets
Queueing is a national sport, darling, not a personal one. One flies when one pleases, and the airport waits.
3 brands
Spirits
Water is for washing one’s hands. Champagne is for washing away the problems one doesn’t have anyway.
4 brands
Hotels
Star ratings are terribly passé. One stays where the stars come to you.
4 brands
Editor’s choice
Brands that will make the neighbours turn pale
JewelleryVanity level: 4 out of 5
Cartier
Jeweller of kings, which is to say, exactly your level.
France · since 1847
Private jetsVanity level: 5 out of 5
Gulfstream
Queue at security? Never heard of it.
United States · since 1958
FashionVanity level: 5 out of 5
Hermès
One doesn’t save up for a Birkin. One is deemed worthy of it.
France · since 1837
CarsVanity level: 3 out of 5
Maserati
A trident on the bonnet, so nobody is left in any doubt.
Italy · since 1914
WatchesVanity level: 4 out of 5
Rolex
A waiting list longer than your patience.
Switzerland · since 1905
YachtsVanity level: 4 out of 5
Sunseeker
James Bond’s yacht. Martini not included.
United Kingdom · since 1969